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Press Release - Immediate

This Is My Band Levels The Playing Field For Everyone!

This Is My Band, a consumer media company for people to watch, listen to, and share original audio's and video's through a Web experience, today launched its new service that allows people to watch, listen to, upload, and share their band or personal video clips and band MP3's at www.thisismyband.com and across the Internet.

Asheville, North Carolina. - July 9, 2007 - This Is My Band, a consumer media company for people to watch, listen to, and share original audio's and video's through a Web experience, today launched its new service that allows people to watch, listen to, upload, and share their band or personal video clips and band MP3's at www.thisismyband.com and across the Internet. As more small bands capture audio and video through digital recorders, digital cameras, mobile phones and other devices, This Is My Band makes it fast, fun and easy to broadcast those band audio's and video's worldwide. This will allow bands to get world wide exposure when otherwise they may not have been able to. It will also allow fans of these bands to grow, see their video's, listen to their music, and much more.

Anyone can watch or listen to the public video's and audio's on This Is My Band. They can search for video's or audio's by entering common search terms, or they can browse through video's and audio's based on channels of interest, popularity, user rankings, most recently viewed video's or played audio's and featured video's and audio's selected by community recommendations.

Users also can register for a This Is My Band account and create a personal network of video's and audio's. Once completing a simple registration process, they are able to save their favorite video's and audio's from This Is My Band, create play lists of video's and connect with other users and friends and family to watch personal video's and listen to audio's. Anyone can create a personal profile and upload pictures, create great web pages with our state of the art html editor (no one needs to know html to make a great page) and even add their favorite bands music or video's to their personal profile. Fans can also upload their own video's of them talking about their favorite bands, or them playing and signing or what ever. Bands can upload video's and audio's (mp3's) for the world to see.

This Is My Band also supports tagging, both by letting users associate a set of keywords with the video's and audio's they upload or save in their personal networks and to browse through video's and audio's based on other users' tag designations.

Prior to This Is My Band, the burden was on the bands to figure out how to make their music and video's available on the Web and to support multiple media players and hundreds of multimedia formats. Through its advanced technology infrastructure, This Is My Band instantly converts uploaded video's and audio's into a format viewable across the Internet without additional software uploads.

Registered users simply upload a video or audio from their computer, and This Is My Band handles the conversions behind the scenes. video's are turned into a Flash video, making them viewable through every major Web browser, including Internet Explorer and Mozilla Firefox. Flash is available to 97 percent of Internet users.

"This Is My Band has removed the barriers for bands to move their video's and audio's off their devices and onto the Internet," said Randy Thomas, founder and President of This Is My Band. "As well as making it easy to upload, our advanced video-clustering and highly-scalable technology is ensuring that any band, no matter what it's size can be seen and heard around the world. This helps level the playing field for everyone!"

Once uploaded, users can make video's public or share them only with specified users such as friends and family.

Video and audio sharing on This Is My Band is not limited to www.thisismyband.com. Through its video and audio embedding feature, This Is My Band allows users to stream video's and audio's, both private and public ones, across the Internet on other Web sites. For example, users can insert their favorite This Is My Band video's into their MySpace profiles, blogs or personal Web pages. Even as viewers watch video's and listen to audio's across the Web, they can immediately share a video through e-mail from within the video or audio player itself.